What is Segment?

Segment is a Customer Data Platform, providing a service that simplifies collecting and using data from the users of your digital properties. Segment simplifies the process of collecting data and hooking up new tools, allowing you to spend more time using your data, and less time trying to collect it.

What is Iterate?

Iterate’s unique customer insights platform empowers teams to listen, learn, and act. Iterate is putting customer insights at the center of your business, making them accessible across teams by feeding them directly into the tools you are already using so that every decision can be customer-obsessed.